It has been only a matter of weeks since Elon Musk first announced changes to Twitter’s verification policy, and it’s been a whirlwind of activity (read: chaos) ever since. On November 9, I shared some initial thoughts around potential cybersecurity challenges, and as policy changes have been made public, two things are clear: 1. social media cyber risks aren’t new, but rapidly changing platform
In a matter of days following the verification badge policy change, Twitter saw a huge uptick in impersonation accounts, many aimed at Elon Musk himself, illustrating the predictable challenge associated with a subscription-based verification model. In response, Twitter unveiled a second gray “Official” verification process, untethered to the “blue” check. It lasted 24 hours. In response, high profile brands and agencies paused their spend, urging their clients to wait until the platform offered “clarity on the social media platform’s plan for trust and safety.” ...read more!
