Marketing Services

ectacom GmbH acts as a bridge between vendors and partners and offers comprehensive support in all marketing matters, from the development of targeted marketing strategies to the implementation of effective campaigns, we support our partners with expertise and resources to strengthen their market position and maximize their success in the IT sector.

Channel Marketing

Fokus:

Channel recruitment/motivation

Endkunden Marketing

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Generation of end customer projects, vendor MDF absolutely mandatory!

Channel-MDF

Financial activity sponsoring

Acquisition of addresses

Revenue, employees, industry

External channel awareness

extern:

Banner, Newsletter, PR

Acquisition of special addresses

Vendors, competitive products

Technologie-Briefings

Roadshow, Webinar, Workshop

End customer events

Branchenevents, Round Tables, etc.

Internal Mailings & Newsletter

Vendor introductions, invitations

Lead-Generation & Distribution

Online-Webinars, TeleSales, Whitepaper

Partner-Spiff-Days

Internal recruitment competitions

Providing content

Brochures, invitations, mailings

Channel Success & Vendor Revenue

In addition to a benefit-creating technology, vendor investments in lead generation campaigns are another important precondition for channel success

No marketing investment

Vendor remains unknown!
Vendor will fail in market development!
Cooperation ends after 12 to 18 months!

Marketing investment

Brand awareness & Vendor acceptance is established!
Lead generation increases motivation in the channel
Creation of own pipeline is promoted!

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